An evaluation of the region

Europe as a region has many advantages. As a region with many countries all with many different attractions and resources to attract tourists internationally and domestically, it is a very popular destination. Transport in the region is very well developed and is also easily accessible for all kinds of tourists. Underground tunnel systems such as the tube in London are particularly useful for people travelling for business. The range of climatic zones is strength to Europe as this allows people to experience the weather that want on their travels whether that be 30+ degrees or freezing temperatures. On the other hand there are disadvantages to tourism in Europe. Firstly, there is “no universally understood language in Europe.” (Horner and Swarbrooke, 1996, 29) which can make it hard for people who want to travel to several countries but can’t understand the local population. Moreover conflicts in European countries can put a negative view on countries, for example the London Bus bombings, this may push international tourism away because of the negative impact it had, which then can lose money and weaken the economy due to less international tourist arrivals.

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